How Nordstrom honors the Asian Pacific American Heritage Month...
First of all, for all of ya who are uninitiated: May is designated by the U.S. Congress as the Asian Pacific American Heritage Month. Don't fret if you didn't know until now. The first week of May is actually Asian Pacific American Heritage WEEK. Between the Swine Flu and the Oprah-KFC debacle (Seriously, folks. How much does it cost to just pay for those grilled chicken? They look extremely unappetizing to me anyway...), I don't think the mainstream media even remembered. So, you are forgiven.
Secondly, I promise I will not get on my soap box. There are many books/articles/websites out there if you are interested in reading about stereotypes, underrepresentation, Fu Man Chu, Lotus Blossoms vs. Dragon Ladies, blah blah blah. (That would be me preaching to the choir - the conundrum is if you are, you would have known already. If you don't care, you are not going to check it out anyway...) Yup. Otherwise known to the "mainstream" society as, cough cough, "whining"... I say that because the common comment, from the "mainstream" society, to the critics of stereotypes is, "It's just a joke. YOU PEOPLE have no sense of humor!"
"You people". I wince every time I read or hear it. In real life. In the movie, Tropic Thunder, it was hilarious how they played with it.
Anyway, I digress.
So in honor of the Asian Pacific American Heritage Month, Nordstrom is hawking designer t-shirts by, you guessed it! Asian American designers. Anna Sui and Koi Suwannagate. YES! Represent, girls! (I just have to ask: Was the ubiquitous Vera Wang too busy or too expensive?) Don't get me wrong. These are extremely gorgeous tees, at $60 a pop. And the profits will go to the scholarship fund for OCA, an organization dedicated to advancing the cause for Asian Americans.
I am sure Nordstrom's efforts are appreciated but I am quite amused by the irony in this shirt.
Call me nitpicking if you wish. And I assure you, I have a great sense of humor.
Secondly, I promise I will not get on my soap box. There are many books/articles/websites out there if you are interested in reading about stereotypes, underrepresentation, Fu Man Chu, Lotus Blossoms vs. Dragon Ladies, blah blah blah. (That would be me preaching to the choir - the conundrum is if you are, you would have known already. If you don't care, you are not going to check it out anyway...) Yup. Otherwise known to the "mainstream" society as, cough cough, "whining"... I say that because the common comment, from the "mainstream" society, to the critics of stereotypes is, "It's just a joke. YOU PEOPLE have no sense of humor!"
"You people". I wince every time I read or hear it. In real life. In the movie, Tropic Thunder, it was hilarious how they played with it.
Anyway, I digress.
So in honor of the Asian Pacific American Heritage Month, Nordstrom is hawking designer t-shirts by, you guessed it! Asian American designers. Anna Sui and Koi Suwannagate. YES! Represent, girls! (I just have to ask: Was the ubiquitous Vera Wang too busy or too expensive?) Don't get me wrong. These are extremely gorgeous tees, at $60 a pop. And the profits will go to the scholarship fund for OCA, an organization dedicated to advancing the cause for Asian Americans.
I am sure Nordstrom's efforts are appreciated but I am quite amused by the irony in this shirt.
Call me nitpicking if you wish. And I assure you, I have a great sense of humor.
Labels: Is it just me?, marketing at work, multiculturalism, Musings, What are they thinking?, what do you know
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