Monday, June 22, 2009

VeggieTales: Faith + Clean Sense of Humor sells OR Marketing Lesson 101

Ah, VeggieTales. After more than a decade, I am still marveled at their success. I am sure a lot of people watching their explosive success, have banged their heads against the wall, wailing, "Why didn't I think of that?" Since 2006, the animated veggies (with very expressive eyes and mouths since they have no limbs!) have also been part of the NBC network Saturday Morning Cartoon line-up.

So now they have expanded to selling seeds in the gardening section. Amazing! But if you think about it, this is probably one of the few marketing / branding efforts that actually make sense. Who better to sell vegetable plant seeds other than Bob the Tomato and Larry the Cucumber?!

Even though I am not Christian, I can see the draw of morality tales cloaked in cartoons full of catchy songs and silly jokes for parents who are at a loss in finding a moral compass in this world dominated by mass media. (Wow. That's a long, and probably grammatically incorrect sentence....)

Plus it really does help that Larry the Cucumber is completely insane and the champion of non sequitur humors, as can be witnessed in his perennial favorites: Silly Songs with Larry. The song that always makes me laugh and want to dance is Barbara Manatee...



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